Outsourcing 2.0 – Keys to Outsourcing Success


When you start thinking about the daunting task of outsourcing a software development team, you may wonder where to begin researching. Accelerance has taken care of the research for you, by evaluating and qualifying thousands of companies. We have a proven process that we even trusted for ourselves. Our CEO, Steve Mezak, gave a presentation at DevWeekNY about Accelerance making the vital choice of a software development company in days, not months. He also references his business fable, Outsource or Else, that he co authored with Andy Hilliard. Yes, we wrote the book on this. We are able to offer a free download at the conclusion of this blog. Continue reading to learn the 7 Keys of Software Outsourcing.

Key #1 Great developers are everywhere

There are software companies all over the world. Previously, personal referrals were used to select a software outsourcing company. The dilemma with listening to you colleagues is that there are over 5,000 outsourcing companies with some having over 10,000 employees.

Steve recommends using the 5% rule to find the optimal company to use:



Your development team size should be >5% of the number of developers employed by your software outsourcing partner

Key #2 Focus on your vision

What is the business purpose for your app? Having clear objectives will help you best choose your software development company.

Accelerance uses Rapid Referral, a sophisticated spreadsheet that includes 200 points of criteria. The clients desired criteria are entered and our partners are then ranked on a scorecard for our clients.

Key #3 In-person investigation is critical

Traveling to the site will give a true insight into the company’s process. The most effective outsourcing companies are good at recruiting your team and have a knowledgeable discovery process.

Key #4 Quality matters as much as price

Choose the team based on technical skills, not just the price. However, the most expensive company is not necessarily the most experienced or best quality. Steve explains in the video that Accelerance chose a less expensive company over a more expensive company for their higher quality output.

Key #5 Think like a partner and embrace cultural differences

It is crucial to remember that each country has different cultures and communication styles.

In India, a “no” might be spoken as “that will be difficult,” as Steve shared in the video.

If you are doing the interviews for developers, you want to make sure the person fits in with your company culture. Will their personality (IQ and EQ) fit?

You also want to make your company marketable. What are the best aspects of your company culture? You’ll want to establish this.

Key #6 Relationships are important

It is imperative to remember your outsourced software company is an extension of your team.

Key #7 Everything you invest in hiring a good outsourcing team will have 3X ROI

You must put time and effort into considering the best quality fit for your team to earn the highest ROI.


For questions about how you can use the 7 Keys to Success, contact Accelerance today!

To hear Steve’s presentation, view our Youtube: Outsourcing 2.0 – Keys to Outsourcing Success

We wrote the book! Download Outsource or Else here: Free Ebook


Leader of the Week – LOA

I was voted leader of the week for week ending 2/11/17. When a leader in the office earns this title, they create a morning meeting for Friday. The meeting is meant to be a narrative that relates in some way back to the field.

LOA stands for Law of Averages. In our business, it is the concept that the more businesses you see, the more likely you are to make a sale.

In my meeting, I discussed the popular TV show, Shark Tank. I mentioned a company that had been three years in the making before landing a deal. The product was cricket flour. As I glanced around the room, I was getting squeamish faces. The creator walked away with a deal.

The pitches to get to Shark Tank were an example of LOA, for it took years to stand in front on that room.

The LOA doesn’t stop there.

The sharks make deals all the time, but that doesn’t mean the contract goes through behind closed doors. Sharks only see the surface of the companies/products they are pitched. The finite details do not come out until after the show is aired. The sharks are also playing with a numbers game every deal they make. There will always be deals that fall through or fail. The more companies and products the sharks invest in, the better chance they have at making a lucrative deal.

Holiday Bonus

During the month of December, my office held a contest to win a holiday bonus check of $500.

I work in direct marketing in the Charlotte area. My territory is currently Rock Hill, South Carolina, with over 1,500 businesses. Each day I drive to that territory, check on current customers and generate my own leads.

The competition involved custoner acquisition and customer retention. Each category had its own point value.

Based on the scoring I won the 2016 Snowflake Showdown!

Leader of the Week

In early November, I was voted leader of the week at CMC. This is based on amount of days spent training/interviewing Account Managers, profit made, and overall performance. For speeches, we relate something inspirational to the field.

I shared an anecdote about a cartoon artist who worked hard for years only to have one of his characters and team of artists taken away by the wording of a contract. He could have given up at this point, as he was left with nothing. He persevered and went on to create… Mickey Mouse. Walt Disney had a tough start, but he created an empire.

Relating this to the field, I reminded my peers that every “no” given by a business is just a signal to move on to the next one (getting them closer to someone who will say yes). Confidence cannot be bothered by a “no.” One must keep a positive attitude and keep pushing on throughout the day. Giving up means that you will not have the ability to ‘build an empire that day’ (make a sale).

Working in Queen City

My last few weeks in Morgantown passed by in a few blinks. I graduated mid May and started my new job mid June.

I chose Charlotte as the city to truly start my career in. The opportunities are much more abundant than they were in my hometown. To search jobs, I used Indeed and LinkedIn. I made the six hour trek south multiple times to take interviews.

I chose a position with Charlotte Marketing Consultants, an I.C.L. that does B2B sales. I do direct marketing for one of the nation’s leading office supply companies.

The position has given me the opportunity to travel to three cities over an hour away from Charlotte and two closer to home. When in town, I have a set territory to be in to acquire new customers.

When meeting possible customers, I introduce myself and the company I represent then perform pricing presentations utilizing the promotions that best fit their needs.



A group of Account Managers that were promoted to Corporate Trainers.

Monitoring Media

Hootsuite would be the best fit for my client. The free features allow a user to schedule posts and monitor their streams. With some of the posts planned for JK Around Consignment, using a monitoring tool would be useful and worth the time. I am recommending the free tool because their social media use will be so new. With the number of likes and followers low, it will be sufficient to not have the pro version. It is appropriate to use the monitoring tool now, so that once there is more engagement, the user will be comfortable with Hootsuite.

For example, posting ‘outfits of the day’ (#ootd) could be time consuming to plan out one by one. An amount of time could be set aside to make multiple outfits using the clothing in the store. Pictures would be taken of the outfits to use at different times. The pictures could be uploaded to the computer and the scheduled to post on certain days.

The campaign has been successful. As mentioned, JK Around has virtually no social media presence at the moment. Doing anything would be an improvement, but I have implemented strategies to help create awareness and bring customers to the store.

Social Media Advertising

JK Around Consignment


The platform to best reach the target market is Facebook. That is also the social media most heavily used by the competition. Only seeing competitor’s ads will make the competitor more salient in the customer’s mind.

For the first advertisements, I would want the message to reflect the season of spring. I always see the phrase of ‘spring cleaning’ and that would be cohesive with taking clothes to a consignment store. Focusing on getting new inventory would have the store stocked as people come in to consign their clothes.

Another set of ads could feature some of the best clothing received and have a message along the lines of “new arrivals!” This could entice shoppers to come in and find their own unique piece of clothing.

I personally see their competitors’ ads around once a week, so I think that would be a good frequency to post ads.

I believe the client would be able to budget for an ad. This would be much cheaper than creating a whole new website (they do not have one). Having ads on Facebook would help generate likes more quickly.