My client does not currently have a Linkedin page. For being a small clothing store, I do not think this would be a beneficial site to attract customers. I see many retail stores post about their strategies and job openings along with posts that don’t always seem to try to attract customers. The owner could use it to her advantage to gain insight about running a store, social media tips, and other advice Linkedin Pulse offers.
In the “About Me” section I would recommend emphasizing Just Kidding Around is a local small business. Some professionals are eager to help others grow their business and network. I would post that the store is new to using social media and open to suggestions. Someone into freelancing might be interested in taking over the social media to add to their experience (much like this assignment, but on a bigger scale).
As for posts, Just Kidding Around could share their story from over the years of staying in business. There must be many things working because the business does not use social media, but is still flourishing.