If you actually take a few minutes to take in your surroundings while walking down the street, you will notice almost everyone peering intently at their phones. Being connected to a phone gives easy, on the go access to social media platforms. Ask yourself, is someone more likely to visit a business they can casually research online, or one they can’t seem to find on the internet anywhere? Social media is here to stay, so it is a great option for a business to make itself known.
I think Facebook might be the easiest platform to start with. Facebook makes it easy to post pictures of the delicious food you’re serving, outfit ideas of the clothing you’re selling, or events you’re hosting. Facebook does not have a miniature character limit (Twitter), so having conversations can be long and personal.
With likes and sharing, someone could notice your business because of a friend’s interaction with it. It’s like everyone is helping market the business for you. I think that Facebook has the broadest audience.
Once a business owner is comfortable, they can move on to other platforms to expand their reach even further.